Senior Retail Insights Analyst

Company: Butterball
Location: Garner
Posted on: November 7, 2024

Job Description:

Butterball, LLC, one of America's most iconic brands, helps consumers celebrate Thanksgiving and every day in between. Located in the thriving Raleigh-Durham, North Carolina area, our goal is to provide a diverse array of career opportunities and paths which include our farms, processing facilities and support offices.
We are the largest producer of turkey products in the U.S., and we make a lot more than Thanksgiving turkeys. Our company's measurable growth is in no small part due to our team members in North Carolina, Arkansas, Illinois, and Missouri, who each have a seat at the table to contribute to our success
Job Summary: -
The Senior Retail Insights Analyst plays a key role in analyzing consumption, shipment, and syndicated data to deliver fact-based recommendations that support the organization's retail sales and marketing efforts. This positions essential to the success of the retail division, helping to identify sales opportunities and contributing to the development of category reviews, data analysis, and compelling selling stories to drive brand sales, market share, and profitability. Additionally, the Senior Retail Insights Analyst is responsible for creating and distributing standardize database reports, as well as providing ad-hoc reports for the teams they support. -
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Essential Functions, Duties & Responsibilities: -

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• Provides analytical support and storytelling to sales team, enabling growth of the retail business through data-driven insights. -
  
• Utilizes point-of-sale (POS) data, panel data, primary insights, and consumer trends to create actionable recommendations aimed at driving brand growth and profitability. -
  
• Leads monthly cross-functional category reviews, offering visibility into business performance and competitive analysis. -
  
• Oversees the creation of Unify desks, stories, and reports, ensuring they are structured for clarity and ease of use. -
  
• Promotes the visibility and adoption of key insights tools, including POS and panel datasets, as well as Numerator ad and promotion tracking tools. -
  
• Ensures data accuracy and integrity by leading the new item placement and restatement process within databases. -
  
• Manages personnel resources to deliver high-quality retail analytics and insights effectively. -
  
• Oversees the workflow and priorities of third-party contractors to ensure key deadlines are met. -
  
• Administers the tracking and analysis of new product launches, using POS, panel data, and primary insights to gauge consumer feedback and product acceptance in real-time. -
  
• Enhances organizational understanding of omnichannel sales bye leveraging e-POS tracking tools and retailer-specific data platforms such as Retail Link, Luminate, 84.51, and Stratum. -
  
• Monitors segments of the Insights budget, ensuring expenses are tracked and managed effectively. -
  
• Performs other duties as assigned.
  
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  Knowledge, Skills & Abilities:
  
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  • Excellent verbal and writing communication, and interpersonal skills to engage stakeholders and present complex data in a clear, compelling manner.
    
  • Thorough understanding of the retail environment, consumer behavior, and food manufacturing trends, with experience in category management and sales strategies.
    
  • Capable of managing multiple project, deadlines, and prioritizing tasks effectively, while demonstrating the flexibility to work both independently and collaboratively in a team environment.
    
  • Expert in analyzing POS, syndicated date (e.g., Nielsen, IRI), and shopper insights to identify opportunities and make data-driven recommendations. -Ability to synthesize complex data and market trends into actionable strategies that align with corporate goals and drive business decisions.
    
  • Expertise in designing, executing, and managing primary and secondary research, delivering clear insights that inform business strategies.
    
  • Strong ability to work across departments, building relationships with Sales, Marketing, and executive teams to align insights with organizational objectives.
    
  • Exceptional skills in building and delivering impactful presentations that communicate insights effectively to both internal stakeholders and retail partners.
    
  • Proficient with Microsoft Suites (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), data visualization software, and data analysis tools and platforms (e.g., Circana or Nielsen). - -
    
    Education & Experience:
    
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    • Bachelor's degree in Business, Marketing, Statistics, Economics, or related field required; advanced degrees such as an MBA is preferred. -
      
    • 3+ years of experience in retail insights, analytics, or related field within the food manufacturing or consumer goods industry.
      
    • Retail grocery insights experience is highly preferred.
      
    • Prior experience with trade practice and performance spending required.
      
    • Experience with syndicated services such as Circana or Nielsen is required, with additional preference for familiarity with FeshLook, ShopperSights, Retail Link, and/or 84.51 tools. - -
      
      Working Conditions: - -
      
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      • Work is performed in an office environment with telephones, personal computers, and printers.
        
      • The noise level of the environment is usually moderate.
        
      • Sedentary position with seldom to occasional lifting of less than 25 pounds.
        
      • May require standing less than or equal to 1/3 of the day.
        
      • Ability to collaborate virtually with stakeholders across multiple time zones.
        
      • Willingness and ability to travel up to 25% of the time. -
        
        The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. -Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer. -
        Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. -
        The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.
        Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
        
        This position is deemed Safety Sensitive for purposes of Butterball's Drug/Alcohol Screening & Testing Policy. Details will be provided to individuals who receive a conditional job offer, or upon request.

Keywords: Butterball, Fayetteville , Senior Retail Insights Analyst, Professions , Garner, North Carolina